GLENILEN Farm in Drimoleague has received a Consumer Insight award at the prestigious Bord Bia Food and Drink Awards for its new kids’ yoghurt.
The family-run business has been operated by husband and wife Alan and Valerie Kingston since 1997.
The company produces yoghurt, cheesecakes and country butter, along with other high-quality dairy products using grass-fed milk from neighbouring cows.
In 2018, Glenilen Farm conducted consumer research to further develop their business, and the findings of this led to a packaging refresh and re-pricing of the range.
In 2019 the company also launched a new children’s product ‘Live Yogi’. The judges said: ‘Glenilen Farm showcased how valuable consumer insight can be to a company. Their entry clearly demonstrated a thorough analysis of actionable insights, which informed a tightly-executed campaign. Business impact and growth opportunities that were based on these insights were clearly demonstrated and they provide a clear roadmap to further build turnover and profitability in 2020.’
Tara McCarthy, chief executive of Bord Bia, said: ‘As Ireland’s largest indigenous industry, it is important to recognise the achievements and ongoing progress of the sector.
‘We are delighted to gather to honour the talent, imagination and sheer professionalism that is at the heart of the industry’s current success and that will secure its continued growth and expansion.’
The Food and Drink Awards 2019 were presented at a gala luncheon in the RDS Dublin by Tara and RTÉ’s Miriam O’Callaghan. The event was attended by more than 300 industry leaders.
